LPH Association
Client
Association of Children with Cleft Lip and Palate, Costa Rica
Category
Rebranding and Campaign
Year
2024-2026




The new logo was built around the acronym LPH (Labio Paladar Hendido) using a rounded sans serif typeface to convey accessibility and warmth while maintaining institutional credibility.
A flexible visual system was created to differentiate internal areas such as psychology services, speech therapy, playroom and fundraising initiatives, among others in the organization.


The rebrand was officially adopted by the association and remains in use today. Strengthening its identity and digital presence helped stabilize the organization during a critical period, allowing it to continue supporting families in Costa Rica.
Better is not longer. The project seeks to build dignity, awareness, and inclusion around this condition.




“All people must be treated with dignity, and the population must continue to be educated to build a better society together.”





